3 September 2025
New CITIZEN TSUYOSA 60
CITIZEN Watch is releasing three new models from its TSUYOSA collection that brings colour and fun to the everyday. Each model features a movement with a continuous running time of 60 hours and an elegant multi-piece link bracelet.
CITIZEN TSUYOSA 60
Left: NK0023-57L
Center: NK0024-54X
Right: NK0020-55E
TSUYOSA watches feature simple and timeless designs with a stylish, sporty twist. The name TSUYOSA is taken from the word for strength in Japanese.
The key feature of TSUYOSA models is the range of colour variations available to suit any taste. The collection includes multiple colour variations, including bright colours that evoke happiness and joy. CITIZEN is launching three new models to expand the range of options even further. All models feature movements with a continuous running time of 60 hours and elegant multi-piece link bracelets. There are three dial colours to choose from: Black, Dark Green, and Ash Blue. The dials are decorated with modern geometric patterns reminiscent of the stylish decorative elements of Art Deco design. These new TSUYOSA models provide a more formal, dressy look for any occasion.
All three models provide superior functionality for use as everyday timepieces including water resistance to 5 BAR, sapphire glass, and a smooth and comfortable bracelet.
The TSUYOSA collection continues to offer a range of appealing timepieces that allow anyone to express their individual style.
Product Specifications
- Magnifier over the date window at the 3 o’clock position
- Lume on the hands and indices
- The crown sits at the 4 o’clock position to maintain the watch’s sleek, slimline silhouette.
- The case and bracelet feature chamfering and fine brushed finishes, with mirror polishing on the bezel and the center links of the bracelet. The smooth, rounded links make the watches incredibly comfortable to wear.
- Sapphire glass
- Butterfly watch clasp
- Cal. 8310 movement with a continuous running time of 60 hours
- Transparent case back showing the bright blue coloured screws in the movement
The story behind TSUYOSA
Original NH299 Series
The TSUYOSA collection reimagines the look of the NH299 series, which was one of CITIZEN's best-selling mechanical watch lines in the late 1990s and early 2000s, especially in overseas markets. The NH299 series was a landmark collection in CITIZEN’s history as it marked a time when CITIZEN was using stainless steel in its watches. Many other affordably-priced watches were made out of brass at the time. Stainless steel made the NH299 collection more robust and practical, distinguished by elegant finishing, including hairline finishing on the upper surface of the case to contrast with mirror polishing on the bezel and the center links of the bracelet.
Product Specifications
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| Brand | CITIZEN TSUYOSA 60 | ||
|---|---|---|---|
| Model | NK0020-55E | NK0024-54X | NK0023-57L |
| Launch | Autmun 2025 | ||
| Price | USD 515 (projected) | USD 550 (projected) | USD 590 (projected) |
| Case / Band | Stainless Steel | Stainless Steel (Partial gold colour plating) | Stainless Steel (Warm gold colour plating) |
| Dial | Black Colour | Dark Green Colour | Ash Blue Colour |
| Glass | Sapphire glass | ||
| Case diameter / thickness | 40.0mm ／11.7mm （design specifications only） |
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| Specifications | Cal.8310 （Automatic & Manual winding） /Accuracy of average-20～+40 sec/day */ Running time of approx. 60 hours (when fully wound)/Frequency: 21,600 vph / 21 jewels / stop second function ■ Luminous (Hands+Indices) ■ Water resistant to 5 BAR ■ Transparent case back |
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- *Accuracy measured in a stationary position. Due to the characteristics of mechanical watches, daily accuracy may be outside stated figures due to variations in conditions of use (including length of time worn, the position of the watch, wrist movement, and the winding of the spring).
<About CITIZEN>
CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly and adjustment. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN has held the belief of “BETTER STARTS NOW” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we began making mechanical watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.
- *The final design and specifications are subject to change without notice.
- *The availability, specifications, and related information, such as the product code for the models featured in this site, may vary by markets. If you would like to know more details, including the availability of these products in your area, please select your local website from our global site.